Business Solutions That People Actually Want to Use

I partner with companies and design business processes that work with how people naturally think and work, not against them.

The Challenge

The False Choice

Too many businesses think they have to choose between:

  • Technical solutions that work but nobody wants to use
  • Pretty interfaces that look good but don't solve real problems
  • Off-the-shelf tools that are too expensive or too generic
  • Custom development that takes forever and costs a fortune

The Real Issue

Your team spends more time fighting your systems than using them productively. You've got developers who want keyboard shortcuts working alongside HR folks who just need simple, clear workflows. One-size-fits-all solutions don't work for real teams.

& Why this Matters

The Competitive Advantage of Getting This Right

  • Faster Execution: When systems feel natural, work flows smoothly, and more work gets done
  • Better Adoption: Teams actually want to use well-designed processes
  • Easier Scaling: New people can learn intuitive systems quickly
  • Higher Satisfaction: Both team and customers benefit from smoother operations

The Human-Centered Approach

Four core principles that guide every solution

Define the Real Problem First

1.

The biggest mistake I see? Teams jump straight to solutions without fully understanding the problem. Your sales manager wants a CRM. Your operations person wants better project tracking. Your CEO wants more visibility. Everyone's talking about the same issues but proposing different fixes.

My job is to step back and understand the full scope of what's really happening, who's affected, how the problems connect, and what success looks like for everyone involved. Only then can we design solutions that actually work for the whole system, not just one perspective.

Design for Real People

2.

Your technical team might love shortcuts and complex features. Your customer service team needs simple, intuitive workflows. I design solutions that work for how each group naturally operates—no forcing square pegs into round holes.

Both the system and the people need to succeed

3.

I don't believe you have to choose between technical functionality and human usability. Good solutions solve the business problem AND feel satisfying to use every day.

Enterprise Thinking, Scaled to meet you

4.

After 10+ years helping Fortune 500 companies with complex needs, I know what enterprise-level process optimization looks like. Now I bring that systematic thinking to businesses who need smart solutions.