Gameplan

Michelle DeVoe

Hite Labs

Current Situation

Michelle runs a referral-driven wedding hair & makeup business with a team of ~8–10 artists and her VA, Jody. HoneyBook is the system of record, but the real day-to-day, confirming who's free, building the wedding-day schedule, getting invoices out, happens by hand, mostly in Canva and group texts. The friction isn't with her clients; it's the internal back-and-forth that eats time and opens gaps.

Pain Points

  • Inquiries stall while the team gets chased for availability — a response can take up to a day.
  • Booking a trial is hours of email back-and-forth.
  • The wedding-day schedule gets rebuilt by hand in Canva every time a client changes a detail.
  • Invoices are built manually, and Michelle is the bottleneck on sending them.

Review the directions below and check the ones you'd like to reserve and move forward with. Each direction requires a $500 deposit, credited toward each build.

Direction

1

Ready when you are

Recommend: Responding to a booking goes from up to a full day to about ten minutes, and trial scheduling drops from ~2 hours of managed back-and-forth to self-service that runs itself.

Book Your Artists in Minutes, Not Days

Challenge

When an inquiry lands, Jody group-texts the team to find who’s free, waits, follows up, then circles back to the client — so a reply can take a full day. Booking the trial is the same dance over email.

Solution

Every artist’s Google Calendar feeds one place. Jody pulls up a date and instantly sees who’s free, assigns the lead, and sends invites that book the artists on accept and block double-bookings. The same flow handles trial scheduling as self-service — the confirmation emails still go out, they just run themselves.

24 hours of waiting — down to 10 minutes.
‍A client sitting on an inquiry for a full day has time to find someone else. This closes that gap before it costs a booking. Trial scheduling — currently 2 hours of email back-and-forth — becomes a self-booking link they handle themselves.

Direction starts at

$2,700

Reserve for $500, credited towards the build

Direction

2

Ready when you are

Each invoice goes from about an hour of hand-building in Canva to roughly five minutes, and they go out the door faster so finals land sooner.

Send a Finished Invoice in Five Minutes

Challenge

Michelle rebuilds each invoice by hand in Canva off the schedule, and she’s the bottleneck on getting them out the door.

Solution

Pull the booking details, generate the branded PDF, and copy-to-clipboard or drop it into an email draft with the Zelle link ready to send. Lives outside HoneyBook — same reason she already does, to dodge their rates — as a lightweight page.

1 hour of Canva — down to 5 minutes.

Clients are already asking when to pay. This makes sure the invoice goes out the same day the schedule does, instead of sitting at the bottom of the list.

Direction starts at

$1,750

Reserve for $500, credited towards the build

Direction

3

Ready when you are

Building or rebuilding the day-of schedule goes from about an 1 hour to ~25 minutes — and since clients revise more than once, that’s a couple of hours of Jody’s time back per wedding.

Rebuild the Wedding-Day Schedule in Minutes

Challenge

Jody hand-builds the 45-minute-block run of show in Canva and redoes the whole thing every time a client changes a detail. She tried Notion and AI to speed it up, but it broke on uneven jobs.

Solution

Enter the heads and services, and it generates the schedule with the exceptions baked in as rules, then exports the pretty PDF. When a client changes something, it’s a quick re-run instead of a rebuild.

An hour to build — down to 25 minutes. And client changes are a re-run, not a rebuild.

When the "great schedule, can you change the time" email comes in — and it will — it's updated numbers and a new PDF, not another hour of rework in Canva.

Direction starts at

$2,100

Reserve for $500, credited towards the build

Pick the directions you want to start with

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