Alpha Wave Performance Proposal

Website

• Single-page website optimized for corporate audience
• Hero section with your value proposition
• One-day workshop section (overview, outcomes, upcoming dates, pricing, registration)
• 6-month intensive teaser with waitlist signup
• About Brenna section
• Professional, corporate-focused design
• Mobile responsive
• Basic SEO optimization

Kajabi Workshop System

• Complete workshop product setup
• Multiple date options with capacity management
• Secure checkout with custom intake questions
• Payment processing via Stripe
• Terms & conditions integration
• Automatic enrollment in member portal
• Registration management and tracking

Member Portal

• Welcome dashboard for registered attendees
• Pre-workshop preparation module
• Post-workshop resources (unlocked after event)
• Professional, branded experience
• Tier-based access (sets foundation for future products)

Email Automation - Workshop Journey

• Purchase confirmation with event details
• Conditional pre-event sequences based on lead time
• Post-event follow-up and integration support
• Cross-sell opportunities to Library and 6-month intensive

Email Automation - Waitlist

• Welcome email for waitlist subscribers
• Monthly touchpoint email framework
• Templates and strategy for ongoing nurture

Nurture Email Bank

• Reusable content templates
• Framework for blog-to-email conversion
• Guidelines for you or a VA to create additional content

Documentation & Training

• Complete SOPs (video + PDF) for workshop management
• Live training session (60-90 minutes)

Integration & Testing

• Stripe payment integration
• Complete testing of registration flows
• Email delivery testing
• Mobile responsiveness testing
• Checkout process testing

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Website Expansion

• Dedicated Library of Breath page
• Offerings comparison across all three tiers (Library, One-Day Workshop, 6-Month Intensive)
• Clear pricing and value proposition for Library
• Integration with existing website design
• Call-to-action and purchase flow
• Mobile responsive

Library of Breath Product

• Kajabi product setup (subscription or one-time purchase configuration)
• Content library structure and organization
• Member portal area specifically for Library subscribers
• Payment processing configuration via Stripe
• Pricing and access rules setup

Enhanced Portal Experience

• Tier-based access automatically managed by Kajabi
• Navigation structure allowing members to access multiple products
• Resource categorization within Library
• Member engagement/feedback mechanism
• Consistent branding across all product tiers
• Clear visual distinction between access levels

Email Automation

• Purchase confirmation and welcome sequence
• "What's new" template for announcing content updates
• Integration with existing nurture flows from SOW #1
• Subscriber touchpoints and engagement emails
• Cross-sell messaging to one-day workshops and 6-month intensive

Content Organization

• Structure and categorization system for Library content
• Guidelines for adding new Library content over time
• Best practices for content naming and organization
• Framework for ongoing Library growth and expansion
• Folder/module structure within Kajabi

Documentation & Training

• Complete SOPs (video + PDF) for Library management
• Live training session (60 minutes)

Integration & Testing

• Library purchase and access flow testing
• Multi-product portal navigation testing
• Email automation testing
• Mobile responsiveness testing

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Website

• Dedicated 6-month intensive program page
• Full program details, structure, and outcomes
• Target audience positioning (corporate executives)
• Testimonials and case studies section
• Pricing and enrollment information
• Clear call-to-action
• Integration with existing website design
• Mobile responsive

Kajabi Program System

• 6-month intensive product setup in Kajabi
• Enrollment/application system configuration
• Payment processing including payment plans if needed
• Content delivery structure (modules/lessons)
• Drip schedule configuration for 6+ months
• Access rules and enrollment management

Premium Member Portal

• Welcome area for enrolled clients
• Monthly module structure (6+ months of content organization)
• Resource library specifically for intensive clients
• Progress tracking elements

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• Premium branded experience
• Clear distinction from other product tiers

Email Automation

• Enrollment confirmation and welcome sequence
• Monthly content unlock notifications
• Mid-program check-ins and milestone emails
• Program completion and testimonial request sequence
• Waitlist conversion campaign for future cohorts

Content Structure

• Organization framework for 6-month curriculum
• Guidelines for ongoing content additions over time
• Communication templates for client touchpoints
• Framework for module/lesson organization

Documentation & Training

• Complete SOPs (video + PDF) for program management
• Live training session (90 minutes)

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