For those who don't know me, my name is Russell Hite, and I'm the founder of Hite Labs. This month, I filmed myself creating my logo using watercolor—flooding paper with water and watching the colors bloom and flow in unexpected ways. It's a process I repeat monthly, always with different mediums, always with different results.
Why? Because I believe the best solutions emerge when you give ideas space to develop naturally.
I've always been drawn to creative expression. Part of creating something meaningful is trying, exploring, and being willing to let the process surprise you. Over 20 years of working with businesses, I've tried a lot of different approaches and learned that curiosity, always wanting to understand how things really work, is what transforms good solutions into great ones.
These two forces drive everything I do at Hite Labs: creative exploration and relentless curiosity about how things actually function.
Working with close to 150 customers across industries has revealed something fascinating: while the surface problems often look different, the underlying patterns are remarkably similar. Every business needs process management, customer onboarding, employee onboarding, and ways to capture data that can be leveraged elsewhere.
But here's what makes each solution unique—it's not just about the technical problem you're solving. It's about who that company is. Some organizations value radical transparency, wanting everyone to have access to the same information. Others operate on a need-to-know basis, with information flowing through specific channels to specific roles.
Neither approach is right or wrong. They're just different expressions of that company's values and objectives.
When I chose the name "Hite Labs," the word "labs" was intentional. It represents experimentation—the recognition that there's rarely one right answer, but rather a multitude of possibilities waiting to be explored.
We're living in an era of unprecedented tool accessibility. The same problem can be solved a dozen different ways, each with its own advantages. This can feel overwhelming, but I find it exciting. It means we can truly customize solutions to fit not just your business process, but your business personality.
Just like that watercolor wash I filmed—when you flood the paper with water and add color, you can't control exactly how it will bloom. But you can understand the medium, work with its properties, and guide the process toward something beautiful.
That's how I approach business challenges. I start by understanding your unique context—your team, your values, your constraints. Then I introduce solutions that work with your business's natural flow, not against it.
The result isn't just a system that works technically. It's a solution that feels right for your team, one that people actually want to use.
Whether you need a custom application, process optimization, or guidance building solutions with AI tools, my approach remains the same: creative exploration guided by deep curiosity about how your business really works.
Because the best business solutions, like the best art, happen when you give good ideas the space and attention they need to develop into something extraordinary.